Even after Memphis there was a tendency among companies exhibiting at the Milan furniture fair to display their goods as if they were sculpture. In discussion with Giulio Cappellini we came up with the idea of building an apartment called ‘The House of Cappellini’ inside an old factory, the Fabbrica del Vapore, and arranging all the products in an appropriate setting.
The ‘house’ consisted of a large box with a door at each end, windows in the sides and partitions dividing the hallway from a kitchen, a living room, a bedroom and an office. We added certain props to the set like telephones, books, drinks, food, keys, letters etc with the intention of removing some of the formality from the situation.
Extracted from Everything but the Walls by Jasper Morrison (Lars Müller Publishers, 2006).