"Ninety-nine per cent of all design objects are intended to be noticed quickly, that's part of the marketing strategy of a great many companies. But objects that you notice immediately are not usually the best everyday performers, they disturb the atmosphere by providing too much presence. Objects that contribute the best atmosphere tend to be less immediately noticeable; it may take some time before you appreciate them for their practicality and more subtle, discreet presence."
Extract from Iittala Journal - No2 - September 2018, interview with Jasper Morrison conducted by Marco Velardi.
Complete interview here.
